Color play
I selected a yellow hue and increased the saturation. Yello invokes hunger but when too bright it can be distracting and intense. The black and white hues are complimentary and work well to create a more balanced design while not taking away focus from the primary color.
Eye-catching Type
I went with a bold typeface to draw attention and be easily seen while displayed on physical products. I was holding a takeout box in my hand when I realized that the large chunky font was commanding as well as easy to see. Piepie is a very heavy typeface for titlings and captions yet somehow semi-playful and suitable for the audience.
Print
An array of business cards in light/dark themes to provide contact options and assist with brand identity.
